Promoting Your News Through Influencers

What are the benefits of having influencers promote your news?

What makes influencers influential is not necessarily their large followings — although most do have large followings — it’s their credibility, reach, and engagement on the web and social media. Most importantly, it is their ability to connect you with your target audience. Social media users develop a sense of kinship with influencers, and that makes it more likely social media users will share and leave comments. In addition to offering high conversion rates, influencer marketing also helps companies reach new audiences and increase brand awareness. In short, influencer marketing combines a high level of social proof with word-of-mouth marketing.

How does the Influencer Marketplace work?

  1. Submit your press release to and wait for it to be approved. Once approved, you are eligible to hire influencers to promote your news.

  2. From your dashboard, navigate to "recent press releases." Find the press release you want to promote and click “Find influencers.

  3. After clicking ‘Find influencers” we’ll present you with a list of influencers whose influence matches the subject matter and categories you selected for your press release (e.g., Business: Human Resources). You may also search for influencers by “Categories” and your budget range.
  4. Once you find an influencer, select “Make Offer.”

Note: There is no limit to how often you can use influencers to promote a press release.

Tip: Be specific about what you want the influencer to do. Do you want a Tweet? Do you want the Tweet at a specific time? Do you want them to tag your company and/or use a certain hashtag? Do you want the influencer to share the press release - or a page on your website that relates to the press release? The more clarity you provide the influencer, the better your experiences will be.

Better Visibility for Your Press Releases

From the pioneering team behind PRWeb, is the next generation of newswire services. Submit your news today!

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Attention Influencers

We are currently registering subject area influencers. provides you with a unique Influencer Marketplace that gives you the opportunity to earn while sharing news with your audience.

Register as an Influencer