The phrase identifies a particular kind of promotional merchandise ceaselessly discovered at a big residence enchancment retail chain. It refers to character-shaped decorations, typically inflatable or in any other case animated, that includes yellow, goggle-wearing figures recognized from in style animated movies and displayed inside or outdoors the retail location. These figures function eye-catching advertising instruments, particularly throughout vacation seasons or promotional occasions.
The usage of such recognizable characters offers a number of benefits for the retailer. These embrace elevated foot site visitors, enhanced model visibility, and a extra participating purchasing expertise, significantly for households. Traditionally, retailers have employed numerous types of character merchandising to draw clients, and the utilization of those acquainted figures represents a continuation of this follow, tailored for up to date audiences and advertising methods.