Visible representations created for the London 2012 Olympic Video games served as key elements of the occasion’s general branding and advertising technique. These things, usually displayed publicly and bought as merchandise, aimed to seize the spirit and power of the Video games. A spread of designs had been produced, reflecting varied creative kinds and interpretations of the Olympic beliefs.
These visible belongings performed an important function in selling the Video games, enhancing public engagement, and producing pleasure each domestically and internationally. They offered a tangible connection to the occasion, serving as souvenirs and reminders of the expertise. The designs additionally contributed to the historic document of the Video games, documenting the visible id of a particular second in time.
