The phrase identifies a product combining the breakfast cereal, Fortunate Charms, with interactive leisure. This integration typically includes a digital software or a bodily exercise designed to be pleasing and interesting, typically focused in the direction of a youthful viewers. For example, there is likely to be an internet platform permitting gamers to nearly accumulate the cereal’s marshmallow shapes, or a board setup utilizing the cereal’s iconography as a visible theme.
Such synergy presents a singular promotional technique and potential benefits to model recognition and shopper loyalty. By extending the attain of a widely known product past the breakfast desk and into the realm of leisure, there may be an enhanced probability to create a holistic affiliation with constructive experiences, particularly throughout the focused demographic. Traditionally, cereal manufacturers have embraced this strategy, utilizing video games and interactive experiences as a complement to their product choices.